Trusted Partner Programme
Recognition must be earned, not bought.
A programme designed to encourage responsible conduct across the gambling value chain through transparent criteria, fair process and practical standards.
Purpose
Create positive commercial pressure for responsible partners.
How it works
A five-step recognition process.
- 01Code of ConductShared voluntary principles for responsible market behaviour.
- 02Supplier CommitmentA public commitment to the applicable standards for the supplier category.
- 03Operator RecognitionRecognition of suppliers by responsible operators through published criteria.
- 04Market PressurePositive commercial pressure on the wider value chain.
- 05Review & ImprovementRegular review, remediation and criteria evolution.
Safeguards
Discipline that protects credibility.
Transparent criteria
Legal review
Due process
No sponsor capture
Separation of funding and recognition decisions
No commercially sensitive information exchange
Remediation before exclusion
Categories
Where the programme applies.
Game / content suppliers
Standards defined per category
Payment providers
Standards defined per category
Affiliate networks
Standards defined per category
Advertising partners
Standards defined per category
Technology providers
Standards defined per category
Data providers
Standards defined per category
RegTech providers
Standards defined per category